Anna Frijstein
Stichting GET LOST

“You are your work, your work is you. You represent your work, your work represents you” is one of the performance and instruction film’s slogans, in which a life coach demonstrates how you can be successful at work. It can be watched and applied any time and anywhere: at home, in the office, at the gym, the coffee bar or on the go. The coffees to go we carry suggest this goal of being effective has perhaps already been achieved. Do we work simply for work’s sake? Is working towards a more successful self the actual work? Is this work ethic based on the norm, a sense of duty or perhaps a strong will? The donkey is a good example of an intrinsically motivated hard worker, eager to learn, loyal and social. It is a mystery why this animal is so underestimated.

Frijstein provides the beast of burden and its traits a platform as a means towards high performance and excellence in work. The donkey kick exercise is going to be the Zuidas summer hype!

Frijstein is fascinated by social mimicry, the human tendency to copy facial expressions and behavior as a way to learn and make social contact. She is convinced that all living creatures on this planet are capable of such an exchange. The aesthetics and strategies of commercial marketing and social advice are a major source of inspiration and prove deeply rooted in our lives. We are unwittingly fooled by cultural ethical pointers, the more explicit, the more effective, so it seems. Are you ready? Let’s work that ass off!


SCULPTURE – Gustav Mahlerplein, Amsterdam

VIDEO – Coffee DC, Claude Debussylaan 273, Amsterdam
(indoors, for extra venues see

PERFORMANCE – Gustav Mahlerplein, Amsterdam
June 22, 2018, 6.15 pm

Coffee DC, weekdays from
7 am - 5.30 pm, closed on weekends

Anna Frijstein (1991) explores what it means to be ‘authentic’: how does one find the inner, yet most successful self? This contradictory introspection results in comical performances, settings and video tutorials. Frijstein analyses the roles we assume in various social settings, such as at the kitchen table, in the political arena, at the gym or on YouTube. She mimics these contexts’ characteristics and methods in order to expose them in her sharp-witted performances. Although her focus is on human beings, she also learns from honey bee dance moves or the tempting manipulations of an orchid. Frijstein’s didactic intonation and dubious persona leave it unclear who is addressing you. Who does she think you are?

Anna Frijstein studied at the Gerrit Rietveld Academie (2015) and currently lives in London, where she is studying for a master’s degree in performance at the Royal College of Art. Her work has been shown at Galerie LUMC in Leiden, Marres House for Contemporary Culture in Maastricht, Stedelijk Museum Amsterdam and MNCARS in Madrid, among others.

GET LOST Foundation

GET LOST foundation activates public space through art and particularly encourages liveliness and livability in Zuidas. The art works along the GET LOST-art route make Zuidas’ hidden areas and unexpected dimensions visible to an (inter)national and young audience.