GET LOST develops art routes with young, promising artists who are commissioned by companies or organisations. The artworks are temporarily placed in public space for the duration of the art-route exhibition. At the end of the art-route exhibition the companies who have participated in the project are given the right of first refusal to buy the artworks.
GET LOST aims to bridge the gap between businesses and the art world starting from the premise that each can inspire the other.
GET LOST serves as mediator between the artists, curators and participating organisations. Its task is to monitor the autonomy and quality of the artwork, while safeguarding the needs of the participating businesses.
GET LOST sets artists the challenge of taking a step towards the commercial world without compromising the quality of their work. And it challenges businesses and institutions to open up to the experimental character of the artworld and young talent in particular.
Cecile Mullens-Wentges initiated GET LOST - art route. After obtaining a Master’s Degree in Finance from the University of Amsterdam and doing management traineeship at a multinational, she changed course entirely and went to study at the Gerrit Rietveld Academie. Cecile had always wanted to be an artist, but the expectations of her environment initially prevented her from daring to take this path.
She graduated from the Rietveld Academie in 2013 with the project I wonder where we will meet. Cecile Mullens-Wentges literally built a bridge between the Gerrit Rietveld Academie and the legal firm Loyens & Loeff next door. She then held guided tours for each group through the other’s world. They live and work in such close proximity to one another, what happens when all the prejudices are pushed aside for a moment?
Reader in Art and Public Space at the Gerrit Rietveld Academie and head of the Artistic Research Master’s programme at the University of Amsterdam.
Maze de Boer
Artist and scenographer
Charlotte Rietdijk Zuidas, Gemeente Amsterdam, project manager Frederik Roeskestraat
Associate at NPM Capital, ABN AMRO Corporate Finance & Capital Markets
GET LOST - art route 2015
Merel van Olffen Intern
co-production festive opening weekend
Special Thanks to:
Chris Van Eeghen †
Ilona van Genderen Stort
Domenique Himmelsbach de Vries
Niek de Roo
Maurits van der Werf
Aimée Zito Lema
Sponsors & Partners
GET LOST - art route is a collaboration between the following companies and organisations at the Zuidas:
Gerrit Rietveld Academie